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Avoiding the scrum

A handful of tech names have turbocharged the US equity market’s performance. What does it mean for concentration risk, will their leadership continue, or should investors look further afield?

New Zealand, Australia, South Africa and England are the sole four winners of the Rugby World Cup since the inaugural competition thirty-two years ago. Ahead of the 2023 tournament kick off in Paris, New Zealand and South Africa seem as formidable as ever, England’s turnaround is in its infancy, and there’s a certain Australian head coach motivated to deliver a blow to the home nations.

Could we see an emergent winner of the Webb Ellis trophy? France are playing a flair game of old but this time matched with steel up front, or a dogged Ireland side, powerful displays but historically coming up short on the biggest stage, having never made it past the quarter final.

It has been announced a future tournament will be hosted by the United States, no less. Whilst they failed to qualify for this year’s competition, the country already counts more registered players than in Scotland and Wales combined. Support for the sport is growing and rest assured cash will follow the growth, so who knows how the rugby heavyweights will change over time.

Star players or team effort?

When thinking about narrow leadership we consider the parallels with equity investment in US market, where returns over a seven-year period have been dominated by just a handful of companies. Mostly technology-led, the heavyweight pack of eight including Apple, Alphabet, Amazon, Microsoft, Netflix, Meta and more recently, Nvidia have turbocharged US equity performance to crush most other major markets.

The United States economy is considered a hotbed of innovation, where capitalism triumphs across sectors and industries. Yet excluding the technology sector, the S&P 500’s return over seven years looks somewhat… European.

Ex-Technology has been unexceptional

Source: As at 30.06.2023 Lipper for Investment Management, Columbia Threadneedle Investments

The S&P 500 is now close to the most concentrated it’s been in the past forty years. With 22% of the market in just the top five stocks, versus a 30-year average of 13%, investors should be aware they are tying up almost a quarter of their capital in a handful of companies when passively buying the market.

Whilst returns year-to-date would suggest otherwise, we reflect whether the next cohort of dominant stocks could be found outside of the incumbents. Whether it is innovative healthcare for an ageing population, or more traditional sectors such as industrials in a higher cost of capital environment, history suggests it would be an anomaly for the same top ten stocks by market capitalisation to continue to outperform for multiple decades.

For instance, if we review the top ten stocks in the world by market capitalisation, it’s curious to analyse the investment theme which dominated each decade.

Top 10 stocks by market capitalisation
31/12/1979
31/12/1989
31/12/1999
31/12/2009
31/12/2019
30/06/2023
IBM
NTT
Microsoft
Exxon
Microsoft
Apple
AT&T
Bank of Tokyo
GE
PetroChina
Apple
Microsoft
Exxon
Industrial Bank of Japan
NTT Docomo
Apple
Amazon
Alphabet
Standard Oil
Sumitomi Mitsui
Cisco
BHP Billiton
Alphabet
Amazon
Schlumberger
Toyota
Walmart
Microsoft
Facebook (Meta)
NVIDIA
Shell Oil
Fuji Bank
Intel
ICBC
Alibaba
Tesla
Mobil
Dai-Ichi Kangyo Bank
NTT
Petrobas
Tencent
Meta (Facebook)
Eastman Kodak
IBM
Exxon
China Construction Bank
JPMorgan
TSMC
Atlantic Richfield
UFJ Bank
Lucent
Royal Dutch Shell
J&J
UnitedHealth
GE
Exxon
Deutsche Telecom
Nestle
Visa
Berkshire Hathaway
ENERGY
JAPAN
TECH/TELECOM
CHINA/COMMODITY
INTERNET & TECHNOLOGY
INTERNET & TECHNOLOGY

Source: Strategas Research Partners

The largest companies of the late 1970’s benefitted from an oil price shock, while the 1980s were ruled by Japan (followed by years of relative decline). 1999 saw the dotcom bubble (and subsequent pop) and the 2000s was driven by a Chinese-led commodity super cycle. Indeed, only Microsoft has survived in the top ten since the turn of the century.

No doubt each theme-of-the-decade would have felt unique, structural and seductive at the time. Global internet and technology stocks accounted for eight of the top ten global companies at the end of the 2019. Yet despite only being just a third of the way through the next decade, the two Chinese-listed technology companies within the cohort have already been placed in the sin bin and are now a long way from the top ten.

The more appropriate takeaway is perhaps the larger companies become, the more difficult it can be to maintain previous growth rates. The only thing investors can usually bank on is change and new winners to emerge.

Avoiding the scrum

We recently added boutique manager Pacific North American Opportunities Fund to our Navigator range, becoming a day one investor on the fund’s launch. The manager, Chris Fidyk, invests across the market cap range and having invested in the mega cap incumbents for the past decade at a previous investment house now finds the opportunity set is in fact away from the largest few stocks. Earlier this week, we held an up-and-under discussion with him, and a podcast of our discussion can be found here.

8 September 2023
Adam Norris
Portfolio Manager
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Important Information

This financial promotion is issued for marketing and information purposes only by Columbia Threadneedle Investments in the UK.
The Fund is a sub fund of Columbia Threadneedle (UK) ICVC VI, an open ended investment company (OEIC), registered in the UK and authorised by the Financial Conduct Authority (FCA).

English language copies of the Fund’s Prospectus, summarised investor rights, English language copies of the key investor information document (KIID) can be obtained from Columbia Threadneedle Investments, Exchange House, Primrose Street, London EC2A 2NY, telephone: Client Services on 0044 (0)20 7011 4444, email: [email protected] or electronically at www.columbiathreadneedle.com. Please read the Prospectus before taking any investment decision.

The information provided in the marketing material does not constitute, and should not be construed as, investment advice or a recommendation to buy, sell or otherwise transact in the Funds. The manager has the right to terminate the arrangements made for marketing.

Financial promotions are issued for marketing and information purposes; in the United Kingdom by Columbia Threadneedle Management Limited, which is authorised and regulated by the Financial Conduct Authority.

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Important Information

This financial promotion is issued for marketing and information purposes only by Columbia Threadneedle Investments in the UK.
The Fund is a sub fund of Columbia Threadneedle (UK) ICVC VI, an open ended investment company (OEIC), registered in the UK and authorised by the Financial Conduct Authority (FCA).

English language copies of the Fund’s Prospectus, summarised investor rights, English language copies of the key investor information document (KIID) can be obtained from Columbia Threadneedle Investments, Exchange House, Primrose Street, London EC2A 2NY, telephone: Client Services on 0044 (0)20 7011 4444, email: [email protected] or electronically at www.columbiathreadneedle.com. Please read the Prospectus before taking any investment decision.

The information provided in the marketing material does not constitute, and should not be construed as, investment advice or a recommendation to buy, sell or otherwise transact in the Funds. The manager has the right to terminate the arrangements made for marketing.

Financial promotions are issued for marketing and information purposes; in the United Kingdom by Columbia Threadneedle Management Limited, which is authorised and regulated by the Financial Conduct Authority.

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