GB
gb
GB
en-GB
gb_intm_classes
intm
Intermediary
en
en
This is a marketing communication. Please refer to the prospectus of the UCITS and to the KIID / KID before making any final investment decisions.
Person riding a hydrofoil board across the ocean while holding a colorful wing sail, with calm turquoise water and a cloudy sky in the background.
This is a marketing communication. Please refer to the prospectus of the UCITS and to the KIID / KID before making any final investment decisions.
Person riding a hydrofoil board across the ocean while holding a colorful wing sail, with calm turquoise water and a cloudy sky in the background.

Active investing: replacing yesterday’s winners with tomorrow’s opportunities

Christine Cantrell
Christine Cantrell
Head of EMEA Active ETFs and Investment Trust Distribution

When conviction changes, portfolios should too. The latest refresh of our truly active ETFs shows active management in action across US, European and global equities

Many ETFs describe themselves as active, but relatively few make meaningful changes when conviction shifts. Our latest CT QR Series Active Equity ETF portfolio refresh demonstrates a different approach. Companies do not remain in our portfolios because they are large, familiar or have performed well in the past. They hold their place because the evidence continues to support the investment case.

Markets and fundamentals are constantly evolving. Companies that dominated headlines yesterday may not offer the strongest opportunities today, while previously overlooked businesses can begin to show improving momentum, stronger quality characteristics or more attractive valuations. Active management means being willing to respond when the evidence changes.

Definitions

  • Quality: Is it a strong, resilient business? For example, an assessment of profitability, balance sheet strength, earnings durability etc.

  • Value: Is the share price attractive? Is it an attractive valuation relative to fundamentals?

  • Catalyst: Are there signs of improving fundamentals and sentiment? For example, earnings revisions, positive momentum etc

CT QR Series US Equity Active ETF

The recent semi-annual rebalance of our US strategy highlights how our process reallocates capital towards stronger opportunities within industries, rather than simply making broad sector bets.

Micron Technology1 was added on the back of strong business momentum and improving trading signals, alongside attractive efficiency and profitability characteristics relative to peers. At the same time, conviction weakened in companies such as Alphabet and Microsoft, whose Quality, Value and Catalyst characteristics (see Definitions box) deteriorated relative to other opportunities in the investment universe.

The reshaping of our technology exposure did not stop there. Applied Materials also entered the portfolio, reflecting stronger Quality and Catalyst signals. Together, these changes demonstrate how the process seeks the most attractive opportunities within an industry rather than simply maintaining exposure to the largest names.

Meanwhile, Mastercard was added due to strong Quality characteristics, highlighting that conviction can be driven by multiple factors, whether improving momentum, attractive valuation or durable business quality.

The removal of Alphabet and Microsoft may surprise some investors given their dominant positions in market indices. However, our process evaluates companies relative to peers, not relative to their popularity. When stronger opportunities emerge, capital is reallocated accordingly.

CT QR Series European Equity Active ETF

Europe remains a market where opportunities can vary significantly across sectors and countries, making stock selection particularly important.

New additions included Zurich Insurance, Volvo and Nordea, all of which demonstrated improving characteristics relative to peers, supported by stronger business momentum, attractive valuation metrics or a combination of both.

One of the most interesting examples from the rebalance was the contrast between Volvo and Ferrari. Ferrari remains a globally recognised business, but its valuation characteristics continued to rank poorly relative to peers. Volvo, by contrast, combined improving momentum with a more attractive valuation profile, leading to a higher level of conviction within the portfolio.

This highlights a key principle of the strategy: investment decisions are driven by peer-relative attractiveness rather than brand recognition or market reputation.

CT QR Series Global Equity Active ETF

The same approach is evident in the CT QR Series Global Equity Active ETF, where capital was reallocated towards companies demonstrating stronger relative characteristics.

Among the additions were PepsiCo, UnitedHealth Group, Citigroup and Sony Group, all of which displayed improving Quality, Value or Catalyst characteristics relative to peers.

Conversely, Tencent and Marvell Technology were removed as momentum and other key signals weakened. Marvell, in particular, had become less attractive relative to peers following a strong share price run-up.

The key point is that portfolio changes are rarely about a single stock in isolation. As conviction declines in one company, our process seeks other businesses within the investment universe where the balance of evidence has become more compelling.

The bottom line: active by name – or active by behaviour?

Many ETFs carry an active label while remaining relatively close to their benchmarks. The latest CT QR Series Active Equity ETF portfolio refresh demonstrates a different philosophy.

We are willing to remove globally recognised companies, add less obvious opportunities and reallocate capital across industries when the evidence changes. The objective is not to be different for the sake of it. It is to ensure capital is continually directed towards the companies that our research identifies as offering the strongest combination of Value, Quality and Catalyst characteristics at the time of the rebalance.

Importantly, this discipline extends well beyond the twice-yearly rebalance. Through our quick response methodology, we continuously monitor the drivers of conviction and can adjust portfolios due to downside risk-management purposes when company fundamentals change.

That commitment to reassessing the evidence – and acting when conviction changes – is what we believe true active management looks like.

CT QR Series Active ETFs

A truly active approach. Adapting with purpose and conviction.
Share Content

Key topics

Subscribe to insights

Get the most out of your email by tailoring the types of insights and information you would like to receive from us.

ETF download title

Key topics
Related topics

1 Mention of specific companies is not a recommendation to buy or sell.

Important information

FOR PROFESSIONAL INVESTORS ONLY.

For marketing purposes. Your capital is at risk. The Funds are sub funds of Columbia Threadneedle (Irl) ICAV, an open-ended Irish collective asset management vehicle with variable capital (ICVC), registered in Ireland and authorised by the Central Bank as a UCITS scheme.

This material should not be considered as an offer, solicitation, advice or an investment recommendation. This communication is valid at the date of publication and may be subject to change without notice. Information from external sources is considered reliable but there is no guarantee as to its accuracy or completeness.

The current Prospectus, the Key Investor Information Document (KIID)/Key Information Document (KID) and the summary of investor rights are available in English from the Management Company, Threadneedle Management Luxembourg S.A., State Street Fund Services (Ireland) Limited, from your financial adviser, on our website www.columbiathreadneedle.com and via email at [email protected].

Please read the Prospectus before taking any investment decision. Threadneedle Management Luxembourg S.A may decide to terminate the arrangements made for the marketing of the ICAV.

The funds are classified under Article 8 of EU Regulation 2019/2088 on sustainability-related disclosures in the financial services sector (Disclosure Regulation) as a fund that promotes environmental or social characteristics. When deciding to invest in the advertised fund, all characteristics or objectives of the advertised fund should be considered as described in its prospectus.

In the EEA: Issued by Threadneedle Management Luxembourg S.A. registered with the Registre de Commerce et des Sociétés (Luxembourg), Registered No. B 110242, 6E route de Trèves, L-2633 Senningerberg, Grand Duchy of Luxembourg.

Columbia Threadneedle Investment is the global brand name of the Columbia and Threadneedle group of companies. © 2026 Columbia Threadneedle. All rights reserved.

Sign up for more information on our Active ETF capabilities

Let us know how to reach you and a local sales representative will contact you soon.

The form was sent successfully.

Important information

FOR PROFESSIONAL INVESTORS ONLY.

For marketing purposes. Your capital is at risk. The Funds are sub funds of Columbia Threadneedle (Irl) ICAV, an open-ended Irish collective asset management vehicle with variable capital (ICVC), registered in Ireland and authorised by the Central Bank as a UCITS scheme.

This material should not be considered as an offer, solicitation, advice or an investment recommendation. This communication is valid at the date of publication and may be subject to change without notice. Information from external sources is considered reliable but there is no guarantee as to its accuracy or completeness.

The current Prospectus, the Key Investor Information Document (KIID)/Key Information Document (KID) and the summary of investor rights are available in English from the Management Company, Threadneedle Management Luxembourg S.A., State Street Fund Services (Ireland) Limited, from your financial adviser, on our website www.columbiathreadneedle.com and via email at [email protected].

Please read the Prospectus before taking any investment decision. Threadneedle Management Luxembourg S.A may decide to terminate the arrangements made for the marketing of the ICAV.

The funds are classified under Article 8 of EU Regulation 2019/2088 on sustainability-related disclosures in the financial services sector (Disclosure Regulation) as a fund that promotes environmental or social characteristics. When deciding to invest in the advertised fund, all characteristics or objectives of the advertised fund should be considered as described in its prospectus.

In the EEA: Issued by Threadneedle Management Luxembourg S.A. registered with the Registre de Commerce et des Sociétés (Luxembourg), Registered No. B 110242, 6E route de Trèves, L-2633 Senningerberg, Grand Duchy of Luxembourg.

Columbia Threadneedle Investment is the global brand name of the Columbia and Threadneedle group of companies. © 2026 Columbia Threadneedle. All rights reserved.

This is a marketing communication. Please refer to the prospectus of the UCITS and to the KIID / KID before making any final investment decisions.
Person riding a hydrofoil board across the ocean while holding a colorful wing sail, with calm turquoise water and a cloudy sky in the background.

Thank you. You can now visit your preference centre​ to choose which insights you would like to receive by email.