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Insights

AI research trip reaffirms bullish outlook

Michael Guttag
Michael Guttag
Senior Equity Portfolio Manager

Over the summer a group of our analysts and portfolio managers spent a week in San Francisco. The trip was an integral part of our ongoing research into artificial intelligence (AI) and related investment opportunities. Our scale as investors affords us exceptional corporate access and during our time in San Francisco we met senior leaders from around a dozen different technology companies, from heavyweights like NVIDIA and Broadcom to names operating throughout the data supply chain.

The week-long tour reinforced our bullish outlook on AI investments, and we see scope for strong returns within the AI supply chain.

The AI runway is long and wide

  1. Limited AI literacy – there is acknowledgment that senior management teams within businesses often have a limited understanding of use cases for AI, as well as concerns around adoption costs. Salesforce mentioned such challenges in our meeting with them, and it is likely that AI providers will have to work closely with customers on driving implementation.
  2. Untested pricing models – both Salesforce and ServiceNow discussed having to adjust how clients are charged for the incremental costs associated with new AI products. Many new models are anchored around consumption-based pricing, but customers can be less comfortable with a ‘pay as you go’ approach due to a lack of up-front clarity around overall costs.
  3. Power constraints – energy demand has emerged as the primary bottleneck in scaling AI technologies. This in turn creates challenges for expanding data centers and implementing AI solutions at scale. As a result, adoption may stall as companies search for more efficient computing solutions, including the development of better power infrastructure and more efficient technologies.

Sector spotlights

The implications of AI’s rollout range far beyond directly related sectors and businesses. As a result, our research project involves sector specialists ranging from utilities to industrials, energy, real estate, materials and more.

Utilities: AI’s shifting of energy dynamics

Sean Lenahan, Senior Equities Analyst, and Mary Titler, Senior Fixed Income Analyst

AI is reshaping power demand dynamics, with data centers emerging as a major driver of electricity consumption. Our forecasts suggest that by 2030 data centers could account for more than 20% of total US power use, with AI-specific facilities surpassing non-AI centres by 2027.

This surge presents both challenges and opportunities for the utilities sector. Utilities stand to benefit from incremental load growth, and we see several names that are well positioned. However, the sector must also navigate infrastructure constraints and long lead times for new generation and transmission, as well as growing local opposition to data centre siting. We see compelling investment opportunities in select vertically-integrated utilities, which provide increased certainty to data centers looking to procure power. The ability to efficiently manage peak demand and secure long-term contracts with hyperscale customers will be critical to unlocking value in this evolving landscape.

Industrials: Cooling demand heats up with AI infrastructure
Courtney Yakavonis, Senior Equity Analyst and Niranjan Aiyagari, Equity Research Analyst

The management of thermal loads is key within AI-driven data centers. This is because the compute power required for developing and running AI models generates substantial heat. Cooling demand is expected to grow from $10 billion in 2024 to $60 billion by 2030. As rack densities rise – reaching 300kW–500kW by 2028 – traditional air cooling becomes insufficient, which is prompting a shift to liquid cooling. Liquid cooling not only improves energy efficiency but also enables higher compute density, making it central to AI infrastructure scalability and sustainability. As such, the liquid cooling market, currently valued at $2-3 billion, is forecast to expand 10-fold, capturing 40% of data center cooling spend by 2028. Technologies such as direct-to-chip and immersion cooling are gaining traction, with coolant distribution units (CDUs) emerging as critical components. We see several plays with advanced solutions and M&A is increasingly a theme as leading names seek to broaden their portfolios. 

Looking ahead: The AI investment landscape

After a week in San Francisco meeting management teams, our trip reinforced our bullish assessment on AI as a theme set to drive innovation and growth across a range of industries. The company visits helped enrich our investment thesis with more nuance. The potential of AI was evident, and we saw many examples of how technologies are rapidly evolving business practices. We also explored developments like agentic AI – an evolution of autonomous capabilities with potentially transformative impacts within company operations.

At the same time, we learned more about the potential challenges associated with AI’s rollout –including power consumption, pricing models and organizational readiness. However, given the breadth and depth of AI applications witnessed and discussed on our trip, we would suggest that these factors represent growth hurdles as opposed to structural barriers.

Significant investment in related infrastructure, as well as rapid data growth, reinforce our conviction around momentum in AI. From an investment perspective we see select opportunities in technology leaders such as NVIDIA and Microsoft, but also across the broader ecosystem of enablers and solutions providers.

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Important information

For use by professional clients and/or equivalent investor types in your jurisdiction (not to be used with or passed on to retail clients). For marketing purposes.

 

This document is intended for informational purposes only and should not be considered representative of any particular investment. This should not be considered an offer or solicitation to buy or sell any securities or other financial instruments, or to provide investment advice or services. Investing involves risk including the risk of loss of principal. Your capital is at risk. Market risk may affect a single issuer, sector of the economy, industry or the market as a whole. The value of investments is not guaranteed, and therefore an investor may not get back the amount invested. International investing involves certain risks and volatility due to potential political, economic or currency fluctuations and different financial and accounting standards. The securities included herein are for illustrative purposes only, subject to change and should not be construed as a recommendation to buy or sell. Securities discussed may or may not prove profitable. The views expressed are as of the date given, may change as market or other conditions change and may differ from views expressed by other Columbia Threadneedle Investments (Columbia Threadneedle) associates or affiliates. Actual investments or investment decisions made by Columbia Threadneedle and its affiliates, whether for its own account or on behalf of clients, may not necessarily reflect the views expressed. This information is not intended to provide investment advice and does not take into consideration individual investor circumstances. Investment decisions should always be made based on an investor’s specific financial needs, objectives, goals, time horizon and risk tolerance. Asset classes described may not be suitable for all investors. Past performance does not guarantee future results, and no forecast should be considered a guarantee either. Information and opinions provided by third parties have been obtained from sources believed to be reliable, but accuracy and completeness cannot be guaranteed. This document and its contents have not been reviewed by any regulatory authority.

 

In Australia: Issued by Threadneedle Investments Singapore (Pte.) Limited [“TIS”], ARBN 600 027 414. TIS is exempt from the requirement to hold an Australian financial services licence under the Corporations Act 2001 (Cth) and relies on Class Order 03/1102 in respect of the financial services it provides to wholesale clients in Australia. This document should only be distributed in Australia to “wholesale clients” as defined in Section 761G of the Corporations Act. TIS is regulated in Singapore (Registration number: 201101559W) by the Monetary Authority of Singapore under the Securities and Futures Act (Chapter 289), which differ from Australian laws.

 

In Singapore: Issued by Threadneedle Investments Singapore (Pte.) Limited, 3 Killiney Road, #07-07, Winsland House 1, Singapore 239519, which is regulated in Singapore by the Monetary Authority of Singapore under the Securities and Futures Act (Chapter 289). Registration number: 201101559W. This advertisement has not been reviewed by the Monetary Authority of Singapore.

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In Japan: Issued by Columbia Threadneedle Investments Japan Co., Ltd. Financial Instruments Business Operator, The Director-General of Kanto Local Finance Bureau (FIBO) No.3281, and a member of Japan Investment Advisers Association and Type II Financial Instruments Firms Association.

 

In the UK: Issued by Threadneedle Asset Management Limited, No. 573204 and/or Columbia Threadneedle Management Limited, No. 517895, both registered in England and Wales and authorised and regulated in the UK by the Financial Conduct Authority.

 

In the EEA: Issued by Threadneedle Management Luxembourg S.A., registered with the Registre de Commerce et des Sociétés (Luxembourg), No. B 110242 and/or Columbia Threadneedle Netherlands B.V., regulated by the Dutch Authority for the Financial Markets (AFM), registered No. 08068841.

 

In Switzerland: Issued by Threadneedle Portfolio Services AG, Registered address: Claridenstrasse 41, 8002 Zurich, Switzerland.

 

In the Middle East: This document is distributed by Columbia Threadneedle Investments (ME) Limited, which is regulated by the Dubai Financial Services Authority (DFSA). For Distributors: This document is intended to provide distributors with information about Group products and services and is not for further distribution. For Institutional Clients: The information in this document is not intended as financial advice and is only intended for persons with appropriate investment knowledge and who meet the regulatory criteria to be classified as a Professional Client or Market Counterparties and no other Person should act upon it.

 

This document may be made available to you by an affiliated company which is part of the Columbia Threadneedle Investments group of companies: Columbia Threadneedle Management Limited in the UK; Columbia Threadneedle Netherlands B.V., regulated by the Dutch Authority for the Financial Markets (AFM), registered No. 08068841.

© Columbia Threadneedle Investments is the global brand name of the Columbia and Threadneedle group of companies.
© 2025 Columbia Threadneedle. All rights reserved.

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Important information

For use by professional clients and/or equivalent investor types in your jurisdiction (not to be used with or passed on to retail clients). For marketing purposes.

 

This document is intended for informational purposes only and should not be considered representative of any particular investment. This should not be considered an offer or solicitation to buy or sell any securities or other financial instruments, or to provide investment advice or services. Investing involves risk including the risk of loss of principal. Your capital is at risk. Market risk may affect a single issuer, sector of the economy, industry or the market as a whole. The value of investments is not guaranteed, and therefore an investor may not get back the amount invested. International investing involves certain risks and volatility due to potential political, economic or currency fluctuations and different financial and accounting standards. The securities included herein are for illustrative purposes only, subject to change and should not be construed as a recommendation to buy or sell. Securities discussed may or may not prove profitable. The views expressed are as of the date given, may change as market or other conditions change and may differ from views expressed by other Columbia Threadneedle Investments (Columbia Threadneedle) associates or affiliates. Actual investments or investment decisions made by Columbia Threadneedle and its affiliates, whether for its own account or on behalf of clients, may not necessarily reflect the views expressed. This information is not intended to provide investment advice and does not take into consideration individual investor circumstances. Investment decisions should always be made based on an investor’s specific financial needs, objectives, goals, time horizon and risk tolerance. Asset classes described may not be suitable for all investors. Past performance does not guarantee future results, and no forecast should be considered a guarantee either. Information and opinions provided by third parties have been obtained from sources believed to be reliable, but accuracy and completeness cannot be guaranteed. This document and its contents have not been reviewed by any regulatory authority.

 

In Australia: Issued by Threadneedle Investments Singapore (Pte.) Limited [“TIS”], ARBN 600 027 414. TIS is exempt from the requirement to hold an Australian financial services licence under the Corporations Act 2001 (Cth) and relies on Class Order 03/1102 in respect of the financial services it provides to wholesale clients in Australia. This document should only be distributed in Australia to “wholesale clients” as defined in Section 761G of the Corporations Act. TIS is regulated in Singapore (Registration number: 201101559W) by the Monetary Authority of Singapore under the Securities and Futures Act (Chapter 289), which differ from Australian laws.

 

In Singapore: Issued by Threadneedle Investments Singapore (Pte.) Limited, 3 Killiney Road, #07-07, Winsland House 1, Singapore 239519, which is regulated in Singapore by the Monetary Authority of Singapore under the Securities and Futures Act (Chapter 289). Registration number: 201101559W. This advertisement has not been reviewed by the Monetary Authority of Singapore.

In Hong Kong: Issued by Threadneedle Portfolio Services Hong Kong Limited 天利投資管理香港有限公司. Unit 3004, Two Exchange Square, 8 Connaught Place, Hong Kong, which is licensed by the Securities and Futures Commission (“SFC”) to conduct Type 1 regulated activities (CE:AQA779). Registered in Hong Kong under the Companies Ordinance (Chapter 622), No. 1173058.

 

In Japan: Issued by Columbia Threadneedle Investments Japan Co., Ltd. Financial Instruments Business Operator, The Director-General of Kanto Local Finance Bureau (FIBO) No.3281, and a member of Japan Investment Advisers Association and Type II Financial Instruments Firms Association.

 

In the UK: Issued by Threadneedle Asset Management Limited, No. 573204 and/or Columbia Threadneedle Management Limited, No. 517895, both registered in England and Wales and authorised and regulated in the UK by the Financial Conduct Authority.

 

In the EEA: Issued by Threadneedle Management Luxembourg S.A., registered with the Registre de Commerce et des Sociétés (Luxembourg), No. B 110242 and/or Columbia Threadneedle Netherlands B.V., regulated by the Dutch Authority for the Financial Markets (AFM), registered No. 08068841.

 

In Switzerland: Issued by Threadneedle Portfolio Services AG, Registered address: Claridenstrasse 41, 8002 Zurich, Switzerland.

 

In the Middle East: This document is distributed by Columbia Threadneedle Investments (ME) Limited, which is regulated by the Dubai Financial Services Authority (DFSA). For Distributors: This document is intended to provide distributors with information about Group products and services and is not for further distribution. For Institutional Clients: The information in this document is not intended as financial advice and is only intended for persons with appropriate investment knowledge and who meet the regulatory criteria to be classified as a Professional Client or Market Counterparties and no other Person should act upon it.

 

This document may be made available to you by an affiliated company which is part of the Columbia Threadneedle Investments group of companies: Columbia Threadneedle Management Limited in the UK; Columbia Threadneedle Netherlands B.V., regulated by the Dutch Authority for the Financial Markets (AFM), registered No. 08068841.

© Columbia Threadneedle Investments is the global brand name of the Columbia and Threadneedle group of companies.
© 2025 Columbia Threadneedle. All rights reserved.

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