You don’t always need to look to new potential clients to grow your business. In this section we look at how you can nurture and grow relationships within your existing client base. It will help you to broaden your offering and deepen your client relationships for years to come.

Persuading, convincing and influencing others are key skills that you can use to effectively convert prospects into clients. In this section we collate a range of proven techniques, tips and tricks to help you enhance your client conversion.

Building a steady stream of leads, be they new clients or growing relationships with existing clients, is a key area of business activity. In this section we draw together ideas, techniques and tips to help you effectively market your services, without breaking the bank.

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