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Insights

Navigating the fog of tariffs in emerging market equities

Dara White
Dara White
Global Head of Emerging Market Equities
Krishan Selva
Krishan Selva
Kundenportfoliomanager

We don’t pretend to have all the answers on China and the US, and we reserve the right to change our minds – especially as Donald Trump changes his. Amid such market volatility we are not making bold macro calls, instead our focus is on thoughtful, quality-led stock selection.

Overview: Take it back to the stocks

Trade tensions continue to dominate headlines, despite the various 90-day reprieves. Relations between the US and China are clearly evolving, but at the time of writing they do seem to be improving following the de-escalation of tariffs between the two nations, although the sceptic in us wonders for how long.

What we are seeing now is uncertainty layered on top of unpredictability. In this kind of environment, headline-chasing is a fools’ game. Just a year ago ‘Peak China’ was the dominant narrative. Since then, events like the DeepSeek AI breakthrough have reminded investors that China can still innovate, and in many cases lead.

So rather than make grand macro calls, we are focused on tactical upgrades to our portfolios. This means looking for high-conviction, quality names where the risk-reward skew is favourable. The mantra in the Emerging Markets Equities team is not to be afraid to make sales, as long as we are buying better companies on the other side.

US viewpoint: Rewriting the playbook

To understand the US’s stance, it helps to rewind before we look forward. From Ronald Reagan in the 1980s to Donald Trump’s first term in 2016, the US upheld a neoliberal order: low tariffs, free capital movement, flexible foreign exchange and global security guarantees. The idea was simple: help others get rich and they will become reliable partners. Countries such as Germany and Japan got access to US consumers and protection, which in turn drove demand for the dollar, helped finance deficits and underpinned US supremacy.

But all this came at a domestic cost. While US manufacturing weakened and inequality deepened, the more enduring concern became strategic vulnerability. Trump’s push to ‘re-industrialise’ is less about reviving broad-based industry or Midwest jobs and more targeting specific sectors critical to national and economic security. For him, de-industrialisation is a national security risk. The Covid pandemic and subsequent supply chain shocks reinforced the idea that the US needs to secure its own production of critical goods – from antibiotics to semiconductors (but low value goods like shoelaces and T-shirts can remain offshore).

We see Trump’s ‘MAGA masterplan’ unfolding in three acts:

  1. Tariff chaos – Demonstrate the US is serious, regardless of market reaction.
  2. Reciprocal tariffs – The goal is to level the playing field. Trump’s first trade war failed because China simply increased exports to Mexico and Vietnam, which then exported to the US. This generates negotiation leverage.
  3. A Mar-A-Lago accord – Use tariffs as the negotiation tool to reorientate a new economic order. Address unfair practices and encourage appreciation of foreign currencies to rebalance trade, modelled on something similar to the 1985 Plaza Accord1. In exchange, allies get continued access to the US market, dollar system and its security umbrella – possibly at a higher price.

In our view this isn’t just about the balance of trade. It’s about rewriting the terms of the global economy to favour the rule of law, ingenuity and economic resilience – all the while ensuring that the dollar remains dominant but not overvalued.

China viewpoint: Pressure breeds progress US viewpoint: Rewriting the playbook

On China’s side, the strategy is to be patient. While the US is still their biggest trading partner, the Chinese government has been pivoting the economy away from relying on exports to the US. Instead, the focus is on import substitution, supply chain integration and technological self-reliance. Trump’s first presidency, followed by the US semiconductor ban, were the catalysts for an accelerated push into frontier technology. China now leads the world in renewables, high-speed rail and biologics, and views the next wave of artificial intelligence, quantum computing and even humanoid robots as up for grabs (Figure 1).

Figure 1: A long-term growth story

Share of global manufacturing value-added (USD)
Share of global manufacturing

Source: WB; Macquarie Global Strategy, 24 March 2025

We concede that China’s economy faces challenges in achieving this goal, such as structurally low consumption. In addition, high household savings, weak rural healthcare and an undeveloped pension system mean that consumer spending remains subdued. Hundreds of millions of Chinese still haven’t reached middle income. As a result, they save more for a safety net, which weakens the domestic demand side of the economy.

Policymakers are aware of this, but the solutions – such as consumption vouchers or demand-side stimulus – are hard to implement effectively. But with one of us having a young baby we can vouch for their impact in boosting consumption – you’re welcome President Xi! The central government has doubled down on its focus on manufacturing growth and technological advancement, with banking loans to manufacturing surging. Real estate, conversely, has been deprioritised.

Internationally, China has deepened its ties with other emerging markets, exporting more to the likes of Brazil, Saudi Arabia, Vietnam, Poland and Russia, which has boosted its overall exports (Figure 2). Even US allies such as Japan and South Korea are increasingly integrated into China’s tech supply chain. While they may not be fully ‘in’, these countries are clearly hedging against the US.

Figure 2: Trading places

China and other exports of goods and services (%)
China and other exports of goods

Source: WB; Macquarie Global Strategy, 24 March 2025

China’s message is clear: We will endure the pain and come out more self-sufficient. Its focus hasn’t been retaliation, but resilience.

What we envisage: A long game with no easy off-ramp

If trade tensions re-escalate, both sides will feel the pain. China, with 38% of its gross domestic product (GDP) tied to trade, may be hit harder in absolute terms. But between 40% and 50% of US manufacturing relies on Chinese inputs, meaning that a full decoupling would likely take more than a decade. In our mind the question isn’t ‘who wins?’ but ‘who can absorb the most pain?’ In the meantime, the rest of the world is watching closely. The EU announced reciprocal tariffs on the US only a few hours before Trump’s 90-day pause, showing their intent, before subtly brushing them under the carpet following the reprieve. It is not a good sign that two of the US’s biggest trading partners are willing to engage in escalating tariffs. Europe and China are also committed to working together, recently agreeing to set a minimum price for Chinese electric vehicles in Europe. Might that encourage the US to focus its gaze on the EU, especially considering US Treasury Secretary Scott Bessent’s ‘collective block’ comments?

Trust in US economic leadership is being tested. Traditional allies might find a ‘Mar-A-Lago accord’ hard to swallow if it makes them subordinate to Washington’s whims. Besides, Trump’s track record – ripping up NAFTA (the North American Free Trade Agreement) and threatening Greenland – makes this a harder sell. China, meanwhile, could opt for its own Bretton Woods2 moment, anchoring the BRICS+ economies around a yuan-centric trade system. That would be the real threat to dollar hegemony.
A more constructive option would be to work with China to build a system where both powers can coexist. To paraphrase former US president Bill Clinton, if the US will always be number one, then keep doing the same. But if you can conceive of a world where that might change, you need to create new multinational norms3.

We can envisage a world where tariffs are reduced, as ultimately they hurt both sides. However, the finer details of the new multinational norms will be much more challenging to agree upon. This is where the debate should be and until it is resolved we are likely to witness more volatility.

What we've done in portfolios

Rather than making bold macro bets in this foggy environment, we are focussing on quality, conviction and risk-adjusted opportunities.

  • We have added to high conviction names that have experienced price dislocations. We have increased exposure to defensive businesses – for example, hard discounters with proven business models and resilience in volatile conditions.
  • We have leaned into tariff-insulated markets such as Poland and UAE.
  • We upgraded the quality of the portfolio by reducing exposure to companies where their competitive advantage has begun to deteriorate. And we reduced cyclicality in the portfolio by selling technology names amid macro concerns.

The bottom line

The macro backdrop has been challenging, but our discipline and positioning is paying off. Through this period we have remained grounded in our process: upgrade quality, avoid panicking and don’t compromise our conviction. We do not pretend to know how it will all playout, but we do know that quality endures. So while the world debates tariffs and accords, we will keep doing what we do best – stock picking, not guessing.

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Trade tensions continue to dominate headlines, despite the various 90-day reprieves. Relations between the US and China are clearly evolving.
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1An international policy initiative in the dollar foreign exchange market that was an attempt by US officials and their counterparts in the other G5 countries to act to bring down the value of the dollar.

2The Bretton Woods agreement was negotiated by delegates from 44 countries at the UN Monetary and Financial Conference held in Bretton Woods, New Hampshire, in 1944 under which gold was the basis for the US dollar, with other currencies pegged to the dollar’s value.

3YaleGlobal Online, Transcript of ‚Global Challenges‘, a public address given by former US president William J. Clinton at Yale University on 31 October 2003.

Important information:

For use by professional clients and/or equivalent investor types in your jurisdiction (not to be used with or passed on to retail clients). For marketing purposes.

 

This document is intended for informational purposes only and should not be considered representative of any particular investment. This should not be considered an offer or solicitation to buy or sell any securities or other financial instruments, or to provide investment advice or services. Investing involves risk including the risk of loss of principal. Your capital is at risk. Market risk may affect a single issuer, sector of the economy, industry or the market as a whole. The value of investments is not guaranteed, and therefore an investor may not get back the amount invested. International investing involves certain risks and volatility due to potential political, economic or currency fluctuations and different financial and accounting standards. The securities included herein are for illustrative purposes only, subject to change and should not be construed as a recommendation to buy or sell. Securities discussed may or may not prove profitable. The views expressed are as of the date given, may change as market or other conditions change and may differ from views expressed by other Columbia Threadneedle Investments (Columbia Threadneedle) associates or affiliates. Actual investments or investment decisions made by Columbia Threadneedle and its affiliates, whether for its own account or on behalf of clients, may not necessarily reflect the views expressed. This information is not intended to provide investment advice and does not take into consideration individual investor circumstances. Investment decisions should always be made based on an investor’s specific financial needs, objectives, goals, time horizon and risk tolerance. Asset classes described may not be suitable for all investors. Past performance does not guarantee future results, and no forecast should be considered a guarantee either. Information and opinions provided by third parties have been obtained from sources believed to be reliable, but accuracy and completeness cannot be guaranteed. This document and its contents have not been reviewed by any regulatory authority.

 

In Australia: Issued by Threadneedle Investments Singapore (Pte.) Limited [“TIS”], ARBN 600 027 414. TIS is exempt from the requirement to hold an Australian financial services licence under the Corporations Act 2001 (Cth) and relies on Class Order 03/1102 in respect of the financial services it provides to wholesale clients in Australia. This document should only be distributed in Australia to “wholesale clients” as defined in Section 761G of the Corporations Act. TIS is regulated in Singapore (Registration number: 201101559W) by the Monetary Authority of Singapore under the Securities and Futures Act (Chapter 289), which differ from Australian laws.

 

In Singapore: Issued by Threadneedle Investments Singapore (Pte.) Limited, 3 Killiney Road, #07-07, Winsland House 1, Singapore 239519, which is regulated in Singapore by the Monetary Authority of Singapore under the Securities and Futures Act (Chapter 289). Registration number: 201101559W. This advertisement has not been reviewed by the Monetary Authority of Singapore.

 

In Hong Kong: Issued by Threadneedle Portfolio Services Hong Kong Limited 天利投資管理香港有限公司. Unit 3004, Two Exchange Square, 8 Connaught Place, Hong Kong, which is licensed by the Securities and Futures Commission (“SFC”) to conduct Type 1 regulated activities (CE:AQA779). Registered in Hong Kong under the Companies Ordinance (Chapter 622), No. 1173058.

 

In Japan: Issued by Columbia Threadneedle Investments Japan Co., Ltd. Financial Instruments Business Operator, The Director-General of Kanto Local Finance Bureau (FIBO) No.3281, and a member of Japan Investment Advisers Association and Type II Financial Instruments Firms Association.

 

In the UK: Issued by Threadneedle Asset Management Limited, No. 573204 and/or Columbia Threadneedle Management Limited, No. 517895, both registered in England and Wales and authorised and regulated in the UK by the Financial Conduct Authority.

 

In the EEA: Issued by Threadneedle Management Luxembourg S.A., registered with the Registre de Commerce et des Sociétés (Luxembourg), No. B 110242 and/or Columbia Threadneedle Netherlands B.V., regulated by the Dutch Authority for the Financial Markets (AFM), registered No. 08068841.

 

In Switzerland: Issued by Threadneedle Portfolio Services AG, Registered address: Claridenstrasse 41, 8002 Zurich, Switzerland.

 

In the Middle East: This document is distributed by Columbia Threadneedle Investments (ME) Limited, which is regulated by the Dubai Financial Services Authority (DFSA). For Distributors: This document is intended to provide distributors with information about Group products and services and is not for further distribution. For Institutional Clients: The information in this document is not intended as financial advice and is only intended for persons with appropriate investment knowledge and who meet the regulatory criteria to be classified as a Professional Client or Market Counterparties and no other Person should act upon it.

 

This document may be made available to you by an affiliated company which is part of the Columbia Threadneedle Investments group of companies: Columbia Threadneedle Management Limited in the UK; Columbia Threadneedle Netherlands B.V., regulated by the Dutch Authority for the Financial Markets (AFM), registered No. 08068841.

 

Columbia Threadneedle Investments is the global brand name of the Columbia and Threadneedle group of companies. © Columbia Threadneedle. All rights reserved.

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Important information:

For use by professional clients and/or equivalent investor types in your jurisdiction (not to be used with or passed on to retail clients). For marketing purposes.

 

This document is intended for informational purposes only and should not be considered representative of any particular investment. This should not be considered an offer or solicitation to buy or sell any securities or other financial instruments, or to provide investment advice or services. Investing involves risk including the risk of loss of principal. Your capital is at risk. Market risk may affect a single issuer, sector of the economy, industry or the market as a whole. The value of investments is not guaranteed, and therefore an investor may not get back the amount invested. International investing involves certain risks and volatility due to potential political, economic or currency fluctuations and different financial and accounting standards. The securities included herein are for illustrative purposes only, subject to change and should not be construed as a recommendation to buy or sell. Securities discussed may or may not prove profitable. The views expressed are as of the date given, may change as market or other conditions change and may differ from views expressed by other Columbia Threadneedle Investments (Columbia Threadneedle) associates or affiliates. Actual investments or investment decisions made by Columbia Threadneedle and its affiliates, whether for its own account or on behalf of clients, may not necessarily reflect the views expressed. This information is not intended to provide investment advice and does not take into consideration individual investor circumstances. Investment decisions should always be made based on an investor’s specific financial needs, objectives, goals, time horizon and risk tolerance. Asset classes described may not be suitable for all investors. Past performance does not guarantee future results, and no forecast should be considered a guarantee either. Information and opinions provided by third parties have been obtained from sources believed to be reliable, but accuracy and completeness cannot be guaranteed. This document and its contents have not been reviewed by any regulatory authority.

 

In Australia: Issued by Threadneedle Investments Singapore (Pte.) Limited [“TIS”], ARBN 600 027 414. TIS is exempt from the requirement to hold an Australian financial services licence under the Corporations Act 2001 (Cth) and relies on Class Order 03/1102 in respect of the financial services it provides to wholesale clients in Australia. This document should only be distributed in Australia to “wholesale clients” as defined in Section 761G of the Corporations Act. TIS is regulated in Singapore (Registration number: 201101559W) by the Monetary Authority of Singapore under the Securities and Futures Act (Chapter 289), which differ from Australian laws.

 

In Singapore: Issued by Threadneedle Investments Singapore (Pte.) Limited, 3 Killiney Road, #07-07, Winsland House 1, Singapore 239519, which is regulated in Singapore by the Monetary Authority of Singapore under the Securities and Futures Act (Chapter 289). Registration number: 201101559W. This advertisement has not been reviewed by the Monetary Authority of Singapore.

 

In Hong Kong: Issued by Threadneedle Portfolio Services Hong Kong Limited 天利投資管理香港有限公司. Unit 3004, Two Exchange Square, 8 Connaught Place, Hong Kong, which is licensed by the Securities and Futures Commission (“SFC”) to conduct Type 1 regulated activities (CE:AQA779). Registered in Hong Kong under the Companies Ordinance (Chapter 622), No. 1173058.

 

In Japan: Issued by Columbia Threadneedle Investments Japan Co., Ltd. Financial Instruments Business Operator, The Director-General of Kanto Local Finance Bureau (FIBO) No.3281, and a member of Japan Investment Advisers Association and Type II Financial Instruments Firms Association.

 

In the UK: Issued by Threadneedle Asset Management Limited, No. 573204 and/or Columbia Threadneedle Management Limited, No. 517895, both registered in England and Wales and authorised and regulated in the UK by the Financial Conduct Authority.

 

In the EEA: Issued by Threadneedle Management Luxembourg S.A., registered with the Registre de Commerce et des Sociétés (Luxembourg), No. B 110242 and/or Columbia Threadneedle Netherlands B.V., regulated by the Dutch Authority for the Financial Markets (AFM), registered No. 08068841.

 

In Switzerland: Issued by Threadneedle Portfolio Services AG, Registered address: Claridenstrasse 41, 8002 Zurich, Switzerland.

 

In the Middle East: This document is distributed by Columbia Threadneedle Investments (ME) Limited, which is regulated by the Dubai Financial Services Authority (DFSA). For Distributors: This document is intended to provide distributors with information about Group products and services and is not for further distribution. For Institutional Clients: The information in this document is not intended as financial advice and is only intended for persons with appropriate investment knowledge and who meet the regulatory criteria to be classified as a Professional Client or Market Counterparties and no other Person should act upon it.

 

This document may be made available to you by an affiliated company which is part of the Columbia Threadneedle Investments group of companies: Columbia Threadneedle Management Limited in the UK; Columbia Threadneedle Netherlands B.V., regulated by the Dutch Authority for the Financial Markets (AFM), registered No. 08068841.

 

Columbia Threadneedle Investments is the global brand name of the Columbia and Threadneedle group of companies. © Columbia Threadneedle. All rights reserved.

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